Key Points
- Shiprocket, an ecommerce enablement platform, introduces Shiprocket Growth Academy to empower Indian MSMEs.
- The academy aims to revolutionize the learning experience for ecommerce sellers, providing them with essential skills to navigate the digital commerce landscape.
- With a goal to empower 100,000 merchants, Shiprocket Growth Academy seeks to contribute to India’s GDP and succeed in the burgeoning ecommerce market.
- The platform offers comprehensive learning resources, including courses, tutorials, webinars, podcasts, and expert-led master classes.
- It emphasizes crucial aspects such as D2C business establishment, effective marketing strategies, brand building, and achieving product-market fit.
- Shiprocket Growth Academy stands on four pillars: learning, community, consultancy, and analytics, catering to sellers at every stage of their journey.
- In partnership with digital marketing agencies, the academy provides consultation calls and expert guidance in performance marketing to optimize sales campaigns.
Shiprocket, a prominent ecommerce enablement platform, has unveiled the Shiprocket Growth Academy, aiming to transform the learning experience for India’s ecommerce sellers. This initiative seeks to equip sellers with essential skills necessary to navigate the rapidly evolving digital commerce landscape and achieve significant business growth.
Empowering 100,000 Merchants
The Shiprocket Growth Academy aspires to empower 100,000 merchants over the next 2-3 years, contributing to India’s GDP and thriving in the projected $300 billion Indian ecommerce market. With MSMEs currently contributing around 30% to India’s GDP, this initiative holds significant promise for economic empowerment and growth.
Comprehensive Learning Experience
The academy offers a comprehensive learning experience, covering vital aspects such as establishing and expanding direct-to-consumer (D2C) businesses, effective marketing strategies, brand building, and achieving product-market fit. It stands on four pillars: learning, community, consultancy, and analytics, designed to support ecommerce sellers at every stage of their journey.
Diverse Offerings
Shiprocket Growth Academy provides an array of resources, including courses, tutorials, webinars, podcasts, and expert-led master classes by Shiprocket’s leadership. Moreover, it fosters a vibrant community where sellers can connect, share insights, and learn collaboratively from each other’s experiences.
Expert Guidance and Consultation
In partnership with leading digital marketing agencies, the academy offers consultation calls and expert guidance in performance marketing, enabling sellers to optimize their campaigns and drive sales effectively. Additionally, existing Shiprocket sellers benefit from personalized analytics reports, offering in-depth logistics performance analysis and tailored business recommendations.
Leadership’s Perspective
Saahil Goel, MD and CEO of Shiprocket, expressed, “Shiprocket Growth Academy is our commitment to supporting the seller community, India’s startup ecosystem, and D2C businesses. We believe that sustaining ecommerce growth requires a robust support system. Hence, we’ve been catalyzing the growth of various ecommerce enterprises through next-gen solutions. Recognizing that knowledge is fundamental to success, we established the Shiprocket Growth Academy.”
With the launch of Shiprocket Growth Academy, the stage is set for Indian MSMEs to harness the power of ecommerce and thrive in the digital age. This initiative not only empowers sellers but also contributes to the overall growth and dynamism of India’s ecommerce ecosystem.