Pradeep Gohil, a visionary entrepreneur with roots in consumer goods, co-founded The Green Snack Co. in 2017 to tackle the scarcity of tasty, guilt-free snacks in India. From a Mumbai startup to a Shark Tank-featured brand with nationwide reach, it offers clean-label superfood bites, reflecting the surge in health-focused eating as urban Indians seek sustainable alternatives in a Rs 50,000 crore snacking market growing at 15% annually.
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Humble Sparks: Pradeep Gohil’s Path to Healthy Innovation
Pradeep Gohil brings a wealth of experience from roles at Procter & Gamble and Marico, where he honed skills in brand building and consumer insights. Spotting the gap between indulgent Indian snacks and global health trends, he teamed up with co-founders to launch The Green Snack Co. in Mumbai, aiming to make nutritious nibbles as irresistible as street chaat.
“We started with a simple belief: snacking shouldn’t mean sacrifice,” Gohil shared in a 2023 Shark Tank India recap on the company’s blog. Drawing from his P&G days, he focused on clean ingredients—no preservatives, MSG, or artificial additives—to appeal to fitness enthusiasts and families alike. The brand’s ethos: “All Joy. No Guilt.”
Crafting Clean Snacks: Product Line and Unique Edge
The Green Snack Co. specializes in gluten-free, low-calorie, cholesterol-free treats packed with protein, iron, and fiber. Standouts include kale crisps, quinoa puffs, roasted lotus seeds (makhana), high-protein multigrain mixes, trail mixes, and roasted namkeens like Khatta Meetha. Super-seed blends and 6-grain stix round out the assortment, all roasted rather than fried for a lighter crunch.
Priced accessibly—from Rs 150 for a 40g quinoa puff pack—these snacks cater to diverse palates with flavors like zesty peri-peri or saucy schezwan, tailored for Indian tastes. Available on the website, Amazon, BigBasket, and 3,000+ stores across 20+ cities, they emphasize sustainable sourcing and portion control to curb overeating.
Gohil’s innovation shines in products like Daily Dose Roasted Super Seeds Mix, blending nutrient-dense chia, flax, and pumpkin seeds for on-the-go wellness. As noted on the brand’s site, “We’ve turned superfoods into super snacks” over six years of refinement.
Growth Through Grit: Shark Tank Boost and Expansion
The company’s trajectory shifted in 2023 with a Shark Tank India Season 2 appearance, where founders pitched for Rs 1 crore for 2% equity. Though no deal closed on-air, the exposure sparked a 300% sales surge in months, per Shark Tank India Club updates. This fueled pan-India distribution and e-commerce growth.
Earlier accolades include the 2016 Frost & Sullivan ‘Food & Beverage Entrepreneurial Company of the Year’ award, validating Gohil’s early vision. Despite a 2023 Reddit rumor of closure, the brand remains operational, with fresh listings on BigBasket and Amazon as of 2025, signaling resilience in a competitive field.
The Green Snack Co.’s Milestone Timeline
Source: Company timeline from website and Shark Tank updates cited in F6S and Tracxn (1: Launch; 2: Award Win; 3: Peak Expansion; 4: Shark Tank Boost; 5: Nationwide E-Commerce).
Impact and Challenges: Sustainability in Snacking
The Green Snack Co. resonates by addressing India’s wellness wave, where 70% of consumers seek healthier options per industry surveys. Gohil’s model supports local farmers through ethical sourcing, reduces plastic via eco-packaging, and promotes mindful munching amid rising obesity concerns.
Challenges like raw material volatility and competition from Yoga Bar or True Elements persist, but Gohil’s adaptive strategies—focusing on online sales post-pandemic—keep momentum. The brand’s community engagement, via recipes and wellness tips on social media, builds loyalty among 5,000+ LinkedIn followers.
Broader Relevance and Forward Path
In a snacking sector ripe for disruption, The Green Snack Co. empowers health-conscious Indians to indulge sustainably, creating jobs and spotlighting superfoods like quinoa in everyday diets. Gohil’s journey—from corporate exec to snack innovator—inspires bootstrapped founders navigating volatile markets.
With plans for new flavors and exports eyed for 2026, the brand eyes deeper Tier-II penetration. As Gohil reflected in a 2023 podcast, “Healthy snacking is about joy in every bite—our mission is to make it effortless.” His story underscores how targeted innovation can green the snack aisle for generations.
In an era of mindful eating, The Green Snack Co. proves goodness can taste just as good as it feels.
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Last Updated on Thursday, October 16, 2025 7:26 pm by Entrepreneur Edge Team https://entrepreneuredge.in/
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