Summary: Mumbai-based clean-label health food brand The Whole Truth has secured $15 million in a Series C funding round, led by an undisclosed global investment firm with participation from existing investors like Sequoia Capital India, Matrix Partners India, and Lightspeed India.
Founded in 2019 by Shashank Mehta, the brand is known for its honest, transparent nutrition with products free from artificial additives and added sugar. The fresh funds will be used to scale operations, drive product innovation, and expand retail and distribution networks.
With growing consumer demand for healthier, transparent food options, The Whole Truth is set to expand its product line, enhance manufacturing, and strengthen its presence in both online and offline markets. The funding highlights a broader trend of investors supporting clean-label, health-conscious brands in India.
Mumbai-based clean-label health food brand The Whole Truth has raised $15 million in its latest Series C funding round, signaling continued investor confidence in the growing demand for transparent and nutritious food options in India.
Investors and Funding Details
The round was led by an undisclosed global investment firm, with participation from existing investors, including Sequoia Capital India, Matrix Partners India, and Lightspeed India. This fresh capital infusion will be used to scale operations, enhance product innovation, and strengthen distribution channels across India.
A Commitment to Clean Eating
Founded in 2019 by Shashank Mehta, The Whole Truth has built a reputation for honest, label-transparent nutrition in an industry often criticized for misleading claims. The brand offers a range of protein bars, muesli, nut butters, and energy balls, all made without artificial flavors, preservatives, or added sugar.
Speaking about the funding, Shashank Mehta, Founder & CEO, said:
“This investment is a testament to the trust our consumers and investors place in our mission. We are committed to revolutionizing the packaged food industry by offering products that are truly clean, nutritious, and delicious.”
Expansion and Growth Plans
With this funding, The Whole Truth aims to expand its product line, increase manufacturing capabilities, and deepen its retail footprint in both online and offline markets. The brand, which started as a direct-to-consumer (D2C) business, has successfully ventured into modern trade and quick-commerce platforms.
Industry experts believe the clean-label food segment is poised for exponential growth, driven by increasing consumer awareness and demand for healthier food choices. The Whole Truth’s funding success reflects a broader trend of investors backing transparent and health-conscious brands in India’s evolving food market.
As the company gears up for its next phase of growth, it remains focused on maintaining its commitment to authenticity and nutrition, ensuring that consumers receive exactly what they see on the label.
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Last Updated on Friday, February 21, 2025 8:42 am by Entrepreneur Edge Team https://entrepreneuredge.in/
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Sai Jyothi