Richa Gupta, a passionate baker from Bengaluru, founded The Cake Shop in 2015 to bring innovative, personalized cakes to everyday celebrations. Starting as a home-based venture, the brand has grown to multiple outlets and online delivery across major cities, tapping into India’s booming bakery market where customized desserts are increasingly sought for their unique appeal in a diverse, festive culture.
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From Kitchen Experiments to Culinary Calling
Richa Gupta’s love for baking began in her Bengaluru home, where she experimented with flavors to surprise family and friends. An avid foodie with a background in marketing, she turned her hobby into a business after realizing the demand for high-quality, tailored cakes beyond standard offerings.
” Cooking should never feel like a chore,” Gupta shared in a 2016 YouTube interview titled “Richa Gupta: From Foodie To Founder.” Inspired by this ethos, she launched The Cake Shop as a platform to showcase her recipes, which have since appeared in publications like Huffington Post and Deccan Chronicle. What started with custom birthday cakes for locals soon expanded to wedding tiers and corporate orders, reflecting her commitment to making baking accessible and fun.
Building The Cake Shop: Innovation and Expansion
The Cake Shop emphasizes creativity, offering over 100 flavors from classic chocolate truffle to fusion mango-cardamom. Gupta’s signature is in customization—clients can request photo cakes, fondant sculptures, or dietary-specific options like eggless and vegan varieties. “We focus on stories behind each cake, turning occasions into memorable experiences,” she noted in her Forbes India Digital Stars profile.
From a single kitchen, the brand opened its first outlet in Bengaluru’s Indiranagar in 2018, followed by spots in Delhi and Mumbai by 2023. Online orders via the website and partners like Swiggy surged during the pandemic, with delivery now covering 20+ cities. Gupta’s blog, My Food Story, complements the business, sharing baking tips and recipes to engage a community of home bakers.
Milestones and Community Impact
Gupta’s venture gained recognition when she was listed in Forbes India Digital Stars 2022 for her influence in food content creation. The Cake Shop has catered to diverse clients, from Bollywood events to school fetes, employing over 50 artisans trained in her innovative techniques.
This growth aligns with India’s bakery sector, valued at Rs 50,000 crore and expanding at 10% annually, driven by urbanization and gifting trends. Gupta’s model supports local sourcing, reducing waste through made-to-order practices.
The Cake Shop’s Expansion Overview
Source: Company milestones from Forbes India and LinkedIn profiles.
Why The Cake Shop Resonates
The Cake Shop matters by democratizing bespoke baking, making it affordable and inclusive for India’s multicultural celebrations. Gupta’s journey empowers women in food entrepreneurship, fostering skills in a sector where creativity meets commerce.
Looking forward, Gupta plans pop-up collaborations and a baking academy to mentor young talents. As she reflected, “Baking is about joy—sharing it multiplies the sweetness.” Her story shows how personal passion can sweeten lives nationwide.
In a world of quick bites, The Cake Shop celebrates the art of thoughtful indulgence, one custom layer at a time.
Also read: From a Small Mumbai Eatery to a ₹200-Crore Global Chain: How Shiv Sagar Turned Vegetarian Comfort Food into an Iconic Brand Loved Across India and the UK
Last Updated on Wednesday, October 15, 2025 6:08 pm by Entrepreneur Edge Team https://entrepreneuredge.in/
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